Behind the Brand

"People are beautiful because of their personalities, and that’s something the camera can’t capture."


Well 2020, you threw a bit of a curveball on us, but here we are making the most of it!


At the start of the pandemic, we like many of you had a sudden need for protective face coverings. After pouring through dozens of sites and partaking in countless conversations with friends we recognized a common theme – the existing options left much to be desired. 


Founded by women who love to travel the world - for work and fun.  Somewhere between Brasil and Portugal we came across a Portuguese word we fell in love with – fofas.  Fofas translates to cute and fluffy (and sometimes chubby). P.S. Fofinha = Cutie.  When it came to naming our cute and wonderfully soft face masks, Fofas was the perfect fit.  


We believe we don’t have to sacrifice style (or comfort) when we return to our new normal – which, at least for the foreseeable future, looks like it will be including social distancing and other protective practices. 


We’ll be expanding our product line with other grandmillennial-inspired fofa solutions to liven up your day-to-day. Stay in the know by joining our email list.

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